![]() The desserts themselves are only one part of the Rice to Riches lore: Just two years into the opening, founder Peter Moceo Jr. it’s a mystery wrapped in a riddle, inside of an enigma.” Eater has reached out to Rice to Riches for more information. Rice to Riches - the only Manhattan business singularly devoted to rice pudding - has always been imbued with its cheeky spirit, futuristic design, and love of puns, with flavors like “Fluent in French Toast” and “Sex Drugs and Rocky Road.” On a recent visit, screens inside the Lower East Side storefront projected text that said “Rice to Riches. Signage has gone up on the Lower East Side at Ludlow and Rivington streets, in a space that carries over the business’s signature Space Age-looking interior theme. Rice to Riches, the rice pudding shop that has been open since 2003 on Spring Street, appears to be adding a second location - its first expansion in its two decades of business.
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